Texas-based Dante Clark, owner of Softroc of McKinney, explains how Moasure has transformed his measuring process, making estimates faster, measurements more accurate, and client interactions more impressive.
Results at a Glance
Since adopting Moasure in 2023, Dante has:
- Cut measurement time by 60%.
- Eliminated the need for multiple tools and duplicate site visits.
- Improved estimate accuracy and reduced material waste.
Smarter Measuring for Safety Surfacing
Specializing in rubberised safety surfacing, business owner Dante installs seamless, slip-resistant overlays for pool decks, patios, walkways, and sport courts. For him, measurement accuracy is critical at every stage of the project, especially when bidding for jobs and ordering in materials.
At Softroc of McKinney, a typical project starts with an on-site consultation to assess the scope and surface area. With outdoor sites often featuring curved edges, irregular spaces, and unique layouts, measuring accurately with traditional tools had always been a time-consuming task for Dante.
Achieving those accurate measurements, both quickly and professionally, is one of the key elements to building a positive relationship with his potential customer.
The Challenge
Rough Estimates, Laborious Methods, Repetition
Before he discovered Moasure, Dante used a combination of traditional tools to help measure his rubber safety surfacing projects:
“We used a measuring wheel a lot of times for areas and distances. I’d whip out a tape measure to check distances, and use a piece of paper, tablet, and pen to write down measurements and numbers.”
With a great deal of manual work involved – and necessary verification checks with the tape – he found the measuring process to be laborious, time-intensive, and repetitive. Even after all the groundwork, there were still extra steps needed to ensure he’d captured all the essential data, like area measurements.
“Using a wheel, you have to write down every measurement. Measure from one point to another, write that down, reset the wheel, move to the next point – repeat. It’s a lot of time-consuming, tedious work. Then after I get done talking to a customer, I still don’t have the area. I have to calculate that myself, pull out a calculator, and work out those measurements.”
Curved edges were particularly challenging to estimate using these tools alone – and for Dante, this was an all-too-common obstacle for sites such as complex pool decks and patios.
With no other option but to rely on guesswork and rough estimates, Moasure was recommended to him as a solution:
“I was measuring with a measuring wheel, roughing through a bunch of geometric equations trying to get areas, and my brother actually turned me on to the Moasure.”
The ideal fit for Dante’s complex projects, Moasure certainly had the potential to transform his estimating process, and make his projects much faster and more streamlined.
The Solution
Confidence in Calculations
Switching to Moasure gave Dante a new level of measuring confidence and efficiency. Where measuring curves used to cause a roadblock for him, Moasure ensures that complex area measurements are quick, easy, and natural. As he walks the site, Moasure tracks its position in 3D, and maps every movement from point to point:
“Most of the job sites I measure are full pool decks – a lot of curves and lines. Measuring curves with a wheel is complicated if you want accuracy. With Moasure, it’s super simple to go from point to point and track the curve accurately.”
Dante’s job sites can range from smaller residential areas, to large commercial sports projects, so it was important for him to have a versatile tool that could handle every job, no matter the shape or size.
Moasure’s ability to measure perimeter, area, volume, grade, elevation changes and more, empower him to bid accurately on every single site:
“Our job sites vary from small 400 square foot pool decks to 3,000 square foot sport courts. Every single time, I know with confidence that I’ve got an accurate measurement – square footage, linear footage – all in one place.”
Effective Learning Resources
Dante knew there’d be an element of learning involved when he first got Moasure, owing to the fact it was a new technology he’d never used before.
He found that Moasure’s bank of online resources, like video tutorials, walkthroughs and user guide articles, were supportive in his journey to measuring new areas, perfecting his technique, and understanding new features:
“After taking [Moasure] out of the box, there’s a trove of videos you can watch – from basic ‘how to measure from one point to another,’ to full area walkthroughs. Super informative and helpful. The videos are short and simple, so you can ramp up quickly.”
Ready to take Moasure at his own pace, the availability of more advanced tutorials gave Dante the confidence to keep experimenting with Moasure, and find out which features were really going to elevate his measurements.
Optimized Material Ordering
An integral part to Dante’s work is knowing how much material he needs to order in, customized to each specific safety surfacing job. Improving material planning with Moasure was an immediate benefit to him – alongside the dramatic time-savings he experienced – resulting in faster and better estimates that kept wastage to a minimum.
“I would save probably 60% of my time working on one estimate with the Moasure, and accuracy – it's dead on every single time. I know that when I order my materials, I'm ordering the right amount of materials for the right job.”
With measurement data like square footage and cubic yards automatically calculated in the app, Dante has access to this information immediately. No more tools, intricate processes, or roughing it out is necessary to order materials accurately.
Dante can also save all his files on the Moasure app, helping to streamline file organization and ensuing that he has full access to his measurements at any time. At every stage of the project, he can rely on having accurate measurements readily available. This is particularly helpful for when he speaks to customers:
“With Moasure, I can confidently go to a customer and say, “Hey, your pool deck is 750 square feet.” I know that down to the percentage of variance – and most of the time it’s less than 1%.”
With assurance that his bids are accurate and his customers are paying the right amount, Dante relies on Moasure to help him move the project forward, without any time-consuming delays.
The Result
More Accurate Measurements, Improved Customer Satisfaction
Faster measurements with Moasure means that Dante can shift his focus away from slow and manual measuring, toward the part of his job that really drives sales – engaging with the client. Now, he spends less time calculating, and more time consulting:
“I was able to spend a lot more time talking to customers, discussing their project, and a lot less time focusing on the measuring side of stuff. Measuring doesn't sell – it's that interaction with the customer that really sells our product.”
While this means quicker project lead times for his customers, it also frees up Dante to bid more frequently, with Moasure’s accuracy as his competitive advantage. With visual diagrams, he’s able to demonstrate his professionalism, and back up every quote with data:
“My competitors will be 50 square feet over or under. I can show my customer their mapped area, show the variance – and very rarely am I ever more than 0.1% off.”
Plus, those numbers translate into real savings. Accurate ordering helps Dante reduce costly overages, and eliminates the need to buffer estimates with unnecessary material – something he is now proud to leave behind:
“It will save you time on the job site, in the back office, and it will save you money. I can’t tell you how much I’ve saved in materials because I know with confidence that I’m ordering the right amount. I’m not over-ordering or under-ordering.”
Dante’s experience with Moasure showcases how embracing motion-based technology can elevate both efficiency and professionalism in the safety surfacing industry.
With the ability to handle curves, irregular layouts, and complex site conditions, Moasure has replaced time-consuming manual methods with a faster, more accurate way to measure.
For Dante, that means clearer estimates, confident material planning, and stronger client relationships, proving that accuracy is not just a technical advantage, but a competitive one too.